EYE Sport develops its direct sales network abroad by opening a first Polish store in the new Galeria Warminska of Olsztyn
Friday 5th September, EYE Sport opened its first brand store in Poland: 200 meters of surface located in the heart of a new shopping center in Olsztyn, animated town on the Baltic Sea, strategically located between east and west Europe and at a few miles from the Russian enclave of Kaliningrad.
The opening of this new store, in addition to the fourteen brand stores already active in Italy and in countries such as Greece and Spain is part of the company’s international development strategy. The company’s goal is to export in Europe and in the world the most authentic "Italian style" offering to the final customer a satisfying shopping experience thanks to the availability of the entire collection in an environment characterized by the unmistakable alternation of the four major corporate colors - red, white, blue and gray.
Both lines produced and distributed by the Italian brand - the EYE Linea Sport, especially designed to improve sports performance in football, basketball, volleyball, handball, cycling and running; and the EYE Linea 4 Mori: elegant, casual line designed for leisure moments - will be sold in the new store.
EYE Sport brand, active on the international market since April 2006, sells sportswear and teamwear for competition and leisure. Thanks to the excellent compromise between quality and price, the high customization of goods and the detail attention, EYE Sports has established itself as the undisputed leader in its homeland, Sardinia and is building a big distribution network throughout Europe.